Insurance Media, JAKARTA – PasarPolis, the leading insurance technology (insurtech) company in Indonesia and Southeast Asia, continues to strengthen its strategic collaboration with Shopee Indonesia to facilitate inclusive access to insurance. In the last three years, purchases of gadgets via e-commerce have had the highest average transaction value compared to other product categories such as fashion and beauty
PasarPolis again presents insurance in the form of gadget protection for people who buy various gadget products through Shopee. Apart from offering a claims process seamless only through the application, this insurance product also offers affordable premium prices, starting from IDR 25,000, as well as a 100% cashback offer from 1 – 10 September 2023.
Currently, purchasing gadgets via e-commerce has become a preference among the public. The Indonesian E-commerce Consumer Behavior Report conducted by Kredivo and Katadata Insight Center shows that from 2019 to 2022, the gadget and accessories product category consistently has the highest average transaction value when compared to other product categories such as fashion and beauty.
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During 2022, purchases of gadget products and accessories in e-commerce will contribute up to 33.7% of the total transaction value in e-commerce. Therefore, PasarPolis is optimistic that the presence of gadget insurance products that can be accessed easily can further increase public confidence in buying gadgets online, such as through e-commerce.
Director of Partnerships PasarPolis, Adi Darmaputra, said that since its founding, PasarPolis has focused on continuing to expand insurance penetration, including through product innovation that is easily accessible and affordable premiums. Supported by innovative product distribution strategies through omnichannel channels, with the aim of providing a seamless and enjoyable insurance experience for consumers.
“This gadget insurance product is one of the product innovations that we present in line with the trend of increasingly massive use of gadgets. The innovation of this insurance product lies in the flexibility of the product which can be adjusted to user preferences. “So, we will continue to focus on expanding the distribution of these products, including through digital ecosystems such as Shopee,” said Adi in an official statement, Thursday, September 7 2023.
Currently, PasarPolis has presented gadget insurance products for all gadget brands that own them service center in Indonesia. Through this gadget protection, PasarPolis provides guarantees for units that experience damage due to unexpected events and accidents that are not excluded in the policy. The gadget categories that can buy gadget insurance include smartphones, tablets, laptops, headsets, smartwatches, fitness trackers, to GPS trackers.
Head of Brands Management and Digital Products Shopee Indonesia, Daniel Minardi, said that his party was happy to be working with PasarPolis again to provide attractive offers in the 9.9 Super Shopping Day campaign series. “PasarPolis has become our partner in providing a safer online shopping experience, especially for gadgets, through insurance products in the form of gadget protection which can protect against accidental damage,” he said.
Editor. S. Edi Santosa